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@font-face{font-family:"Rewarded Rounded";font-style:normal;font-weight:700;font-display:swap;src:url("/brand/fonts/RewardedRounded-Bold.woff2") format("woff2")}
@font-face{font-family:"Rewarded Rounded";font-style:italic;font-weight:700;font-display:swap;src:url("/brand/fonts/RewardedRounded-BoldOblique.woff2") format("woff2")}
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@font-face{font-family:"Rewarded Rounded";font-style:italic;font-weight:800;font-display:swap;src:url("/brand/fonts/RewardedRounded-ExtraBoldOblique.woff2") format("woff2")}
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@font-face{font-family:"Rewarded Rounded";font-style:italic;font-weight:300;font-display:swap;src:url("/brand/fonts/RewardedRounded-LightOblique.woff2") format("woff2")}
@font-face{font-family:"Rewarded Rounded";font-style:normal;font-weight:500;font-display:swap;src:url("/brand/fonts/RewardedRounded-Medium.woff2") format("woff2")}
@font-face{font-family:"Rewarded Rounded";font-style:italic;font-weight:500;font-display:swap;src:url("/brand/fonts/RewardedRounded-MediumOblique.woff2") format("woff2")}
@font-face{font-family:"Rewarded Rounded";font-style:normal;font-weight:400;font-display:swap;src:url("/brand/fonts/RewardedRounded-Regular.woff2") format("woff2")}
@font-face{font-family:"Rewarded Rounded";font-style:italic;font-weight:400;font-display:swap;src:url("/brand/fonts/RewardedRounded-RegularOblique.woff2") format("woff2")}
@font-face{font-family:"Rewarded Rounded";font-style:normal;font-weight:600;font-display:swap;src:url("/brand/fonts/RewardedRounded-SemiBold.woff2") format("woff2")}
@font-face{font-family:"Rewarded Rounded";font-style:italic;font-weight:600;font-display:swap;src:url("/brand/fonts/RewardedRounded-SemiBoldOblique.woff2") format("woff2")}
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@media(max-width:600px){.wrap{padding-left:23px;padding-right:23px}header{padding:22px 23px;gap:15px}.brand{font-size:31px}.button.small{font-size:11px;padding:10px 13px;gap:12px}.hero{grid-template-columns:1fr;padding-top:40px;padding-bottom:45px;gap:30px}.hero h1{font-size:clamp(44px,11.5vw,64px)}.hero .eyebrow{font-size:9px;margin-bottom:19px}.lead{font-size:16px;margin-top:23px;max-width:100%}.hero-actions{flex-direction:row;align-items:center;gap:18px;margin-top:25px}.hero-actions .button{font-size:12px}.hero .subtle{font-size:10px}.hero-visual{margin:0 6px 10px 12px;padding-bottom:40px}.hero-photo{height:415px;border-radius:150px 150px 8px 8px}.loyalty-float{left:-12px;right:10px;bottom:10px;padding:20px}.sample-brand{font-size:11px}.sample-brand small{font-size:9px}.sun{font-size:29px}.stamps i{width:27px;height:27px;font-size:11px}.loyalty-bottom{font-size:9px}.photo-label{font-size:9px}.visual-caption{bottom:-15px;right:15px;font-size:9px}.promise-strip{padding:20px 23px;gap:12px;flex-wrap:wrap;font-size:9px}.promise-strip i{font-size:14px}.promise-strip>span:last-child{display:none}.promise-strip i:last-of-type{display:none}.section{padding-top:65px;padding-bottom:65px}h2{font-size:35px}.section-intro>p:last-child{font-size:15px}.eyebrow{font-size:9px;margin-bottom:18px}.community-grid{grid-template-columns:1fr;gap:35px;margin-top:30px}.editorial-photo img{height:290px}.benefit-list article{padding:24px 0;gap:20px}.benefit-list h3{font-size:20px}.benefit-list p{font-size:14px}.conversation{padding:65px 0 75px}.conversation-grid{grid-template-columns:1fr;gap:45px}.conversation h2{font-size:42px}.conversation-grid>div>p:not(.eyebrow){font-size:15px}.message-scene{padding-bottom:30px;margin-top:5px}.phone{width:265px;min-width:265px}.notification{right:-3px;top:100px;width:275px}.scene-note{bottom:-24px;font-size:9px}.builder-layout{margin-top:35px;gap:30px}.builder-copy{display:flex;flex-direction:column;gap:25px}.feature{display:flex;gap:16px}.feature-icon{margin:0}.feature h3{font-size:18px}.feature p{font-size:14px}.studio{margin:0 -7px}.studio-top{padding:15px}.studio-sidebar{display:none}.studio-main{padding:22px}.studio-main>h3{font-size:24px}.studio-main>p{font-size:12px}.campaign-tabs button{font-size:10px;padding:10px 6px}.campaign-sample{padding:27px 20px}.campaign-sample h4{font-size:30px}.campaign-sample>p:not(.eyebrow){font-size:13px}.sample-settings{font-size:9px}.sample-settings strong{font-size:10px}.studio-main>.studio-note{font-size:10px}.expert-section{padding:65px 0}.expert-grid{grid-template-columns:1fr;gap:65px}.expert-art{padding:0 20px;max-width:400px;width:100%;margin:auto}.brief-sheet{padding:30px}.brief-sheet h3{font-size:28px}.expert-stamp{right:0;bottom:-20px}.expert-copy h2{font-size:44px}.expert-copy>p:not(.eyebrow):not(.subtle){font-size:15px}.expert-copy ul{font-size:13px}.steps{grid-template-columns:1fr;gap:30px;margin-top:30px}.steps article{padding-top:20px}.steps h3{font-size:21px;margin:13px 0 10px}.steps p{font-size:15px}.faq-section{grid-template-columns:1fr;gap:30px;padding-top:0;padding-bottom:65px}.faq-section h2 br{display:none}summary{font-size:15px}.demo-section{padding:65px 0}.demo-grid{grid-template-columns:1fr;gap:40px}.demo-section h2{font-size:47px}.demo-grid>div>p:not(.eyebrow){font-size:15px}.demo-process{font-size:12px;gap:6px}.form-row{grid-template-columns:1fr 1fr;gap:12px}form{padding:25px 20px}.consent span{font-size:11px}.privacy-note{font-size:10px}footer{align-items:flex-start;flex-wrap:wrap;padding-top:28px!important;padding-bottom:28px!important}footer p{margin-top:5px}footer>span{flex-direction:row;justify-content:space-between;width:100%;font-size:10px}.scene-note{max-width:330px;margin:auto}}@media(max-width:370px){.form-row{grid-template-columns:1fr;gap:0}.hero-actions{align-items:flex-start;flex-direction:column}.stamps i{width:23px;height:23px}.notification{width:250px;right:-4px}h2{font-size:32px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

/* Source-derived, concealed customer and campaign layouts. */
.concealed{display:block;height:6px;width:70%;border-radius:3px;background:#DEEFFC}.concealed.tiny{height:4px;width:35%}.concealed.short{width:42%}.concealed.medium{width:65%}.concealed.wide{width:92%}.concealed.heading{height:10px;width:78%}.native-phone{padding:16px 15px 0;transform:rotate(4deg);width:280px;min-width:280px}.native-phone .phone-top{margin-bottom:16px}.native-header{display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid var(--line);padding:4px 0 16px}.native-header .venue-logo{width:115px;height:26px;border-radius:3px;background:#BDE0FA}.native-bell{position:relative;font-size:21px;line-height:1}.native-bell i{position:absolute;width:5px;height:5px;background:#247BBC;border:1px solid white;top:0;right:0;border-radius:50%}.native-greeting{display:flex;flex-direction:column;gap:10px;margin:22px 0 18px}.native-greeting .heading{height:14px;width:70%}.native-coffee{border-radius:12px;background:var(--green);padding:17px 15px}.native-coffee>.concealed{background:#BDE0FA}.native-coffee>.heading{margin-top:14px;width:63%}.native-stamps{display:grid;grid-template-columns:repeat(5,1fr);gap:10px;margin:20px 0 16px}.native-stamps i{border:1px dashed #BDE0FA78;aspect-ratio:1;border-radius:50%}.native-stamps i.earned{background:#DEEFFC;border:1px solid #DEEFFC}.native-card-meta{display:flex;justify-content:space-between;gap:20px}.native-card-meta .concealed{height:4px;background:#BDE0FA}.native-reward{display:flex;align-items:center;gap:12px;border:1px solid #DEEFFC;background:#F4FAFE;border-radius:8px;margin-top:13px;padding:12px}.native-reward>div{flex:1;display:flex;flex-direction:column;gap:7px}.native-reward i{font-size:20px;font-style:normal}.native-reward b{font-weight:400}.native-qr{display:flex;align-items:center;justify-content:center;gap:10px;padding:13px;background:var(--green);margin-top:14px;border-radius:7px;color:#252B2B}.native-qr .concealed{background:#BDE0FA;width:85px}.native-help{padding:14px 10px;display:flex;flex-direction:column;gap:7px;margin-bottom:18px}.native-bottom{display:flex;gap:2px;border-top:1px solid var(--line);margin:0 -15px;padding:12px 7px 15px}.native-nav-item{flex:1;display:flex;align-items:center;flex-direction:column;gap:6px;padding:5px 2px;border-radius:7px}.native-nav-item.active{background:#DEEFFC}.native-nav-item i{font-style:normal;font-size:17px;line-height:1.2}.native-nav-item .nav-label{width:70%;height:3px}.message-scene{padding-bottom:65px}.scene-note{bottom:0!important;line-height:1.7;max-width:360px;margin:0 auto!important}.notification{top:78px;right:-23px}.phone-help{font-size:11px;margin:10px 0;color:var(--muted)}.faithful-studio{transform:none;min-width:0;width:100%}.wire-shell{display:grid;grid-template-columns:58px minmax(0,1fr);background:#FAFBF8}.wire-workspace{padding:16px 7px;border-right:1px solid var(--line);background:#FAFBF8}.wire-workspace .brand{font-size:24px;letter-spacing:-1px;display:block;margin:2px 5px 26px}.wire-menu{display:flex;align-items:center;gap:5px;margin:8px 0;padding:8px 4px;border-radius:4px}.wire-menu.chosen{background:#DEEFFC}.wire-menu i{width:7px;height:7px;border:1px solid #247BBC;border-radius:2px;flex-shrink:0}.wire-menu .concealed{height:3px}.wire-workarea{min-width:0}.wire-topbar{display:flex;justify-content:space-between;padding:15px 16px;background:white;border-bottom:1px solid var(--line);gap:100px}.wire-topbar .concealed{height:4px}.wire-heading{display:flex;align-items:center;justify-content:space-between;padding:20px 16px 16px;gap:15px;border-bottom:1px solid var(--line)}.wire-heading>div{display:flex;flex-direction:column;gap:8px;width:70%}.wire-heading .heading{height:11px;width:90%}.wire-heading .preview-tag{font-size:7px;white-space:nowrap}.wire-body{display:grid;grid-template-columns:82px minmax(0,1fr) 125px;min-height:300px}.wire-rail{display:flex;flex-direction:column;gap:5px;padding:15px 7px;background:#FAFBF8;border-right:1px solid var(--line)}.wire-step{display:flex;align-items:center;gap:7px;background:transparent;border:0;padding:7px 5px;border-radius:4px;width:100%;color:#24608C;text-align:left}.wire-step>span:first-child{font-size:8px;width:17px;height:17px;display:grid;place-items:center;border:1px solid #BDE0FA;border-radius:50%;flex-shrink:0}.wire-step .step-label{height:4px;width:35px;background:#BDE0FA}.wire-step[aria-current=step]{background:#DEEFFC;color:var(--brand-foreground)}.wire-step[aria-current=step]>span:first-child{background:var(--green);color:#252B2B;border-color:var(--brand-foreground)}.wire-edit{padding:18px 12px;min-width:0}.wire-panel-heading{display:flex;flex-direction:column;gap:8px;margin-bottom:20px}.wire-panel-heading .heading{width:80%;height:8px}.wire-panel-heading .concealed.wide{height:4px}.wire-templates{display:grid;gap:8px}.wire-template{background:white;border:1px solid var(--line);border-radius:5px;padding:12px 8px;display:flex;gap:9px}.wire-template.chosen{border-color:var(--brand-foreground);background:#FAFBF8}.wire-template>i{height:20px;width:20px;border-radius:4px;background:#DEEFFC;flex-shrink:0}.wire-template>div{flex:1;display:flex;flex-direction:column;gap:5px}.wire-template .concealed{height:4px}.wire-template .concealed:first-child{height:3px}.wire-fields{display:flex;flex-direction:column;gap:9px}.wire-fields[hidden],.wire-templates[hidden]{display:none}.wire-input{height:23px;background:white;border:1px solid #DEEFFC;border-radius:4px}.wire-input.tall{height:70px}.wire-input-row{display:flex;gap:8px;margin-top:10px}.wire-input-row>div{flex:1}.wire-hint{margin-top:17px}.wire-hint .concealed{height:4px}.wire-member{padding:18px 10px;background:#DEEFFC;border-left:1px solid var(--line)}.wire-member>.concealed{height:4px;margin-bottom:12px}.wire-device{background:#FAFBF8;border:1px solid #DEEFFC;border-radius:9px;padding:12px 9px;box-shadow:0 4px 10px #252B2B08}.wire-device-head{display:flex;align-items:center;gap:6px;border-bottom:1px solid var(--line);padding-bottom:11px;margin-bottom:12px}.wire-device-head .concealed{height:4px}.wire-device-head i{width:7px;height:7px;background:#DEEFFC;border-radius:50%}.wire-device>.heading{height:7px;margin:10px 0 14px}.wire-offer{background:#DEEFFC;padding:14px 8px;border-radius:5px;display:flex;flex-direction:column;gap:8px}.wire-offer .concealed{height:3px;background:#BDE0FA}.wire-offer .heading{height:6px;margin:5px 0}.wire-chip{height:10px;width:75%;background:#BDE0FA;border-radius:3px;margin-top:7px}.wire-device-meta{display:flex;justify-content:space-between;gap:9px;margin-top:14px}.wire-device-meta .concealed{height:3px}.wire-member>.concealed:last-child{margin-top:14px}.wire-footer{display:flex;gap:8px;padding:12px 15px;background:white;border-top:1px solid var(--line)}.wire-button{height:19px;width:53px;border-radius:4px;background:var(--green)}.wire-button.light{background:#FAFBF8;border:1px solid #DEEFFC;width:42px}.wire-footer-state{margin-right:auto;display:grid;align-content:center;flex:1}.wire-footer-state .concealed{width:34px;height:3px}.wire-caption{font-size:9px;padding:12px 14px;display:flex;justify-content:space-between;gap:15px;background:white;border-top:1px solid var(--line);line-height:1.6}.wire-caption>span{white-space:nowrap;color:var(--brand-foreground)}
@media(min-width:1101px){.builder-layout{grid-template-columns:.65fr 1.35fr;gap:32px}}@media(max-width:1100px) and (min-width:801px){.builder-layout{grid-template-columns:1fr}.builder-copy{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}.builder-copy .feature{display:block}.builder-copy .text-link{margin:0;grid-column:1/-1;justify-self:start}.faithful-studio{max-width:760px;margin-top:15px}.wire-body{grid-template-columns:100px minmax(0,1fr) 160px}.wire-step .step-label{width:44px}}@media(max-width:600px){.faithful-studio{margin:0 -4px;width:calc(100% + 8px)}.wire-shell{grid-template-columns:31px minmax(0,1fr)}.wire-workspace{padding:13px 3px}.wire-workspace .brand{font-size:18px;margin:0 3px 24px}.wire-menu{padding:7px 4px}.wire-menu>.concealed{display:none}.wire-topbar{gap:60px;padding:12px 10px}.wire-heading{padding:15px 10px}.wire-heading .preview-tag{font-size:6px;padding:3px 5px}.wire-body{grid-template-columns:46px minmax(0,1fr) 83px;min-height:320px}.wire-rail{padding:13px 4px;gap:7px}.wire-step{gap:3px;padding:6px 1px}.wire-step>span:first-child{font-size:7px;width:16px;height:16px}.wire-step .step-label{width:13px;height:3px}.wire-edit{padding:16px 8px}.wire-template{padding:11px 5px;gap:5px}.wire-template>i{width:14px;height:14px}.wire-template .concealed{height:3px}.wire-panel-heading{gap:7px}.wire-panel-heading .heading{height:6px}.wire-member{padding:17px 6px}.wire-device{padding:11px 5px}.wire-offer{padding:12px 5px}.wire-device>.heading{height:5px}.wire-offer .heading{height:5px}.wire-footer{gap:5px;padding:10px 8px}.wire-button{width:32px;height:17px}.wire-button.light{width:25px}.wire-caption{font-size:8px;gap:10px;padding:10px}.native-phone{width:265px;min-width:265px}.notification{top:78px;right:-3px}.scene-note{font-size:9px;max-width:310px}.message-scene{padding-bottom:65px}}

/* Marketing positioning and economics section. */
.marketing-foundation{padding:90px 0;background:#DEEFFC;border-bottom:1px solid #DEEFFC}.marketing-grid{display:grid;grid-template-columns:1fr 1.05fr;gap:90px;align-items:start}.marketing-grid>div>p:not(.eyebrow){margin-top:26px;font-size:15px;line-height:1.85;max-width:480px}.marketing-grid h2{font-size:clamp(36px,3.5vw,50px)}.marketing-thinking h3{font-size:29px;line-height:1.3;font-weight:500;max-width:430px}.marketing-thinking>.eyebrow{margin-bottom:20px}.expertise-areas{display:flex;flex-wrap:wrap;gap:8px;margin:24px 0}.expertise-areas>span{font-size:11px;padding:7px 11px;border:1px solid #BDE0FA;border-radius:4px;color:var(--brand-foreground);background:#FAFBF8}.marketing-payoff{border-top:1px solid #BDE0FA;margin-top:28px;padding-top:24px}.marketing-payoff strong{font-family:'Rewarded Rounded','Segoe UI',sans-serif;font-size:23px;font-weight:500;letter-spacing:-.04em;line-height:1.4}.marketing-payoff p{font-size:14px;line-height:1.85;margin-top:14px}.expert-copy>p:not(.eyebrow):not(.subtle){margin-top:20px}@media(max-width:1000px){.marketing-grid{gap:45px}.marketing-thinking h3{font-size:26px}.marketing-grid .eyebrow{font-size:9px}}@media(max-width:600px){.marketing-foundation{padding:65px 0}.marketing-grid{grid-template-columns:1fr;gap:38px}.marketing-grid h2{font-size:39px}.marketing-grid>div>p:not(.eyebrow){font-size:15px;margin-top:22px}.marketing-thinking h3{font-size:28px}.marketing-payoff strong{font-size:23px}.expertise-areas>span{font-size:11px}.expert-copy h2{font-size:39px}}

/* Image-led explanations of marketing methods and expert support. */
.method-intro{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:80px;margin-bottom:45px}.method-intro h2{font-size:clamp(35px,3.6vw,50px)}.method-context>p{font-size:16px;line-height:1.85}.method-context .expertise-areas{margin-bottom:0}.method-story{display:grid;grid-template-columns:1.1fr 1fr;gap:60px;align-items:center}.method-photo{position:relative;min-width:0}.method-photo>img{display:block;width:100%;height:345px;object-fit:cover;border-radius:10px}.method-photo>figcaption{font-size:11px;color:var(--muted);margin:12px 0 20px}.visual-flow{display:flex;gap:8px;align-items:center;justify-content:space-between;background:#FAFBF8;border:1px solid #BDE0FA;border-radius:7px;padding:15px 12px}.visual-flow>span{font-size:10px;font-weight:500;text-align:center;line-height:1.5}.visual-flow i{font-size:9px;font-style:normal;width:23px;height:23px;background:var(--green);color:#252B2B;display:grid;place-items:center;margin:0 auto 7px;border-radius:50%}.visual-flow>b{font-size:16px;color:var(--brand-foreground);font-weight:400}.method-points article{display:flex;gap:20px;padding:24px 0;border-bottom:1px solid #BDE0FA}.method-points article:first-child{padding-top:0}.method-points article:last-child{border:0;padding-bottom:0}.method-points article>span{font-family:'Rewarded Rounded','Segoe UI',sans-serif;font-size:18px;color:#24608C;flex-shrink:0}.method-points h3{font-size:22px;font-weight:500;line-height:1.35}.method-points p{font-size:14px;line-height:1.85;margin-top:10px}.method-economics{display:grid;grid-template-columns:.8fr 1.2fr;align-items:center;gap:60px;border-top:1px solid #BDE0FA;padding-top:30px;margin-top:42px}.method-economics h3{font-size:27px;font-weight:500;line-height:1.4}.method-economics p{font-size:14px;line-height:1.85}.expert-photo{position:relative;min-width:0;align-self:stretch;max-height:620px}.expert-photo>img{width:100%;height:100%;min-height:480px;max-height:620px;object-fit:cover;object-position:50% 45%;display:block;border-radius:12px}.expert-photo>figcaption{position:absolute;bottom:24px;left:22px;right:22px;padding:22px 24px;background:#FAFBF8f2;border:1px solid #FFFFFFa3;box-shadow:0 10px 25px #252B2B0b;border-radius:7px}.expert-photo .eyebrow{display:block;font-size:8px;margin-bottom:10px}.expert-photo strong{display:block;font-family:'Rewarded Rounded','Segoe UI',sans-serif;font-weight:400;font-size:29px;line-height:1.2;letter-spacing:-.5px}.expert-photo figcaption>span:last-child{font-size:11px;color:var(--muted);display:block;margin-top:10px}.expert-grid{gap:70px}.expert-copy{align-self:center}@media(max-width:1000px){.method-intro{gap:40px}.method-story{gap:35px}.method-photo>img{height:300px}.method-points h3{font-size:20px}.method-economics{gap:35px}.expert-grid{gap:40px}.expert-photo>img{min-height:560px}.expert-photo>figcaption{left:15px;right:15px;padding:19px}.expert-photo strong{font-size:25px}}@media(max-width:600px){.method-intro{grid-template-columns:1fr;gap:25px;margin-bottom:30px}.method-intro h2{font-size:38px}.method-context>p{font-size:15px;line-height:1.8}.method-context .expertise-areas{margin-top:20px}.method-story{grid-template-columns:1fr;gap:30px}.method-photo>img{height:260px;object-position:center}.method-photo>figcaption{font-size:10px;margin:10px 0 16px}.visual-flow{gap:5px;padding:13px 9px}.visual-flow>span{font-size:9px}.visual-flow i{width:22px;height:22px}.method-points article{gap:17px;padding:22px 0}.method-points h3{font-size:22px}.method-points p{font-size:14px}.method-economics{grid-template-columns:1fr;gap:16px;margin-top:30px;padding-top:25px}.method-economics h3{font-size:28px}.expert-grid{gap:35px}.expert-photo{height:455px;max-width:420px;width:100%;margin:auto}.expert-photo>img{height:455px;min-height:0;object-position:center}.expert-photo>figcaption{bottom:18px;left:18px;right:18px;padding:20px}.expert-photo strong{font-size:27px}.expert-photo .eyebrow{font-size:8px}}

/* App-focused hero directions, selected by the review URL. */
.true-coffee{padding:18px 15px 17px;border-radius:14px;color:#FAFBF8}.coffee-eyebrow{display:block;font-size:7px;letter-spacing:.7px}.true-coffee .coffee-heading{display:block;font-family:'Rewarded Rounded','Segoe UI',sans-serif;font-size:19px;line-height:1.35;letter-spacing:-.7px;font-weight:700;margin-top:15px}.true-coffee .native-stamps{gap:9px;margin:18px 0}.true-coffee .native-stamps i{display:grid;place-items:center;color:#DEEFFC}.true-coffee .native-stamps i.earned{color:#252B2B;background:#DEEFFC}.native-stamps svg{width:19px;height:19px}.true-coffee .native-card-meta{gap:7px;font-size:7px;line-height:1.4}.message-scene{padding-bottom:15px}.hero{grid-template-columns:1fr 1.08fr;gap:40px;padding-top:45px;padding-bottom:55px}.hero-app-scene{height:620px;position:relative;isolation:isolate;min-width:0}.hero-sage{position:absolute;inset:35px -10px 20px 30px;background:#DEEFFC;border-radius:220px 220px 22px 22px;z-index:-2}.hero-cafe{position:absolute;left:0;top:95px;width:51%;height:370px;border-radius:130px 130px 12px 12px;overflow:hidden;transform:rotate(-6deg);box-shadow:0 15px 40px #252B2B12}.hero-cafe img{display:block;width:100%;height:100%;object-fit:cover;object-position:48% 50%}.hero-device{position:absolute;right:25px;top:6px;transform:rotate(5deg) scale(.87);transform-origin:top right;z-index:2;box-shadow:13px 17px 0 #BDE0FA}.hero-device .native-greeting{margin:17px 0 15px;gap:8px}.hero-device .native-help{margin-bottom:10px}.hero-app-label{position:absolute;left:15px;bottom:39px;z-index:3;background:#FAFBF8ed;border:1px solid #DEEFFC;border-radius:8px;padding:19px 22px;box-shadow:0 12px 35px #252B2B08;transform:rotate(-3deg)}.hero-app-label>span{font-size:8px;letter-spacing:1.3px;font-weight:600;color:var(--brand-foreground)}.hero-app-label strong{display:block;font:italic 25px/1.2 Georgia,serif;margin-top:8px;color:var(--brand-foreground)}.hero-message{position:absolute;right:-7px;bottom:127px;z-index:4;background:#FAFBF8f5;box-shadow:0 10px 35px #252B2B12;display:flex;gap:12px;align-items:center;padding:14px 17px;border-radius:12px;transform:rotate(-3deg)}.hero-message strong{font-size:11px}.hero-message p{font-size:10px;line-height:1.5;margin-top:3px}.hero-message .notification-icon{font-size:19px}.companion-device{display:none;position:absolute;left:5px;top:70px;transform:rotate(-8deg) scale(.76);transform-origin:top left;z-index:1}.companion-content{padding:15px 0}.companion-tile{background:#DEEFFC;padding:17px;border-radius:10px;margin-top:15px;display:flex;flex-direction:column;gap:12px}.companion-tile>span:first-child{font-size:75px;line-height:1.8;text-align:center;background:#DEEFFC;border-radius:60px 60px 5px 5px;color:var(--brand-foreground)}.companion-lines{display:grid;gap:9px;margin-top:20px}.companion-tile .heading{height:13px}.companion-device .native-greeting{margin:17px 0 10px}
[data-hero=app] .hero-cafe,[data-hero=centred] .hero-cafe{display:none}[data-hero=app] .companion-device,[data-hero=centred] .companion-device{display:block}[data-hero=app] .hero-sage{inset:30px -10px 15px 5px;border-radius:240px 240px 22px 22px}[data-hero=app] .hero-device{right:15px;top:0}[data-hero=app] .hero-app-label{left:5px;bottom:20px}[data-hero=app] .hero-message{right:0;bottom:115px}
[data-hero=centred] .hero{grid-template-columns:1fr;text-align:center;gap:30px;padding-top:55px;padding-bottom:45px}[data-hero=centred] .hero-copy{max-width:800px;margin:auto;padding:0}[data-hero=centred] .hero .eyebrow,[data-hero=centred] .hero-actions{justify-content:center}[data-hero=centred] .hero h1{font-size:clamp(45px,4.6vw,68px)}[data-hero=centred] .hero h1 br{display:none}[data-hero=centred] .hero h1 em{display:block}[data-hero=centred] .hero h1 em br::after{content:' '}[data-hero=centred] .hero .lead{max-width:650px;margin:22px auto 0}[data-hero=centred] .hero-actions{margin-top:22px}[data-hero=centred] .hero .subtle{margin-top:15px}[data-hero=centred] .hero-app-scene{width:650px;max-width:100%;height:570px;margin:auto;text-align:left}[data-hero=centred] .hero-sage{inset:45px 0 0;border-radius:250px 250px 20px 20px}[data-hero=centred] .hero-device{right:125px;top:0;transform:rotate(4deg) scale(.8)}[data-hero=centred] .companion-device{left:95px;top:38px;transform:rotate(-9deg) scale(.72)}[data-hero=centred] .hero-app-label{left:0;bottom:50px}[data-hero=centred] .hero-message{right:0;bottom:95px}
@media(max-width:1100px) and (min-width:701px){.hero{gap:25px}.hero-app-scene{height:580px}.hero-device{right:0;transform:rotate(5deg) scale(.8)}.hero-cafe{left:0;width:55%;height:330px}.hero-sage{left:0;right:-10px}.hero-app-label{left:0;bottom:20px;padding:15px}.hero-app-label strong{font-size:21px}.hero-message{right:-5px;bottom:105px;padding:12px}.hero-message p{font-size:9px}.companion-device{left:0;transform:rotate(-8deg) scale(.65)}[data-hero=app] .hero-device{right:0}[data-hero=app] .hero-app-label{bottom:10px}}
@media(max-width:700px){.hero{grid-template-columns:1fr;padding-top:37px;gap:28px}.hero-copy{padding:0}.hero h1{font-size:clamp(44px,10vw,64px)}.hero .lead{font-size:15px;max-width:490px}.hero-actions{flex-direction:row;align-items:center;gap:17px}.hero-app-scene{height:580px;width:430px;max-width:100%;margin:auto}.hero-device{right:9px;transform:rotate(4deg) scale(.8)}.hero-sage{inset:30px -1px 12px 0}.hero-cafe{left:0;top:100px;height:315px;width:54%}.hero-app-label{left:0;bottom:20px;padding:15px 17px}.hero-app-label strong{font-size:22px}.hero-message{right:-1px;bottom:112px;padding:11px 12px;gap:9px}.hero-message p{font-size:9px}.hero-message strong{font-size:10px}.hero-message .notification-icon{font-size:17px}.companion-device{left:0;transform:rotate(-7deg) scale(.65)}[data-hero=app] .hero-device{right:9px}[data-hero=app] .hero-app-label{left:0;bottom:18px}[data-hero=app] .hero-message{right:0;bottom:108px}[data-hero=centred] .hero{padding-top:38px;gap:28px}[data-hero=centred] .hero h1{font-size:clamp(42px,10.5vw,60px)}[data-hero=centred] .hero-app-scene{height:560px;width:430px}[data-hero=centred] .hero-device{right:10px;transform:rotate(4deg) scale(.78)}[data-hero=centred] .companion-device{left:10px;top:65px;transform:rotate(-8deg) scale(.64)}[data-hero=centred] .hero-app-label{left:0;bottom:20px}[data-hero=centred] .hero-message{right:0;bottom:100px}}
@media(max-width:370px){.hero-device{right:0;transform:rotate(4deg) scale(.76)}.hero-app-scene{height:550px}.hero-app-label strong{font-size:20px}.hero-message{bottom:104px}[data-hero=app] .hero-device,[data-hero=centred] .hero-device{right:0;transform:rotate(4deg) scale(.74)}.companion-device,[data-hero=centred] .companion-device{transform:rotate(-8deg) scale(.58);left:0}.true-coffee .coffee-heading{font-size:18px}}

.hero{grid-template-columns:minmax(0,1fr) minmax(0,1.08fr)}.hero-copy{min-width:0}.hero-app-scene{width:100%;max-width:650px}[data-hero=centred] .hero{grid-template-columns:minmax(0,1fr)}[data-hero=centred] .hero-app-scene{width:100%;max-width:650px}@media(max-width:700px){.hero{grid-template-columns:minmax(0,1fr)}.hero-app-scene,[data-hero=centred] .hero-app-scene{width:100%;max-width:430px}}

/* Fixed 300 × 650 device geometry; content fits inside the screen. */
.phone.native-phone{width:300px;min-width:300px;height:650px;padding:13px 15px 0;border-radius:42px;border-width:6px;box-shadow:12px 17px 0 #BDE0FA}.native-phone>div{height:100%;display:flex;flex-direction:column;position:relative;padding-bottom:15px;overflow:hidden;border-radius:27px 27px 30px 30px}.native-phone>div:after{content:'';position:absolute;bottom:5px;left:50%;transform:translateX(-50%);width:80px;height:3px;background:#252B2B;border-radius:4px;opacity:.75}.native-phone .island{top:-3px;width:75px;height:19px}.native-phone .phone-top{height:28px;min-height:28px;align-items:center;margin:0 0 5px;padding:0 2px;font-size:10px;font-weight:600;color:#252B2B}.phone-status-icons{display:flex;gap:4px;align-items:center}.phone-status-icons svg{width:12px;height:12px;display:block;stroke-width:2}.phone-status-icons svg:last-child{width:18px;height:16px}.native-phone .native-header{height:42px;min-height:42px;padding:6px 0 10px}.native-phone .venue-logo{width:115px;height:24px}.native-bell>svg{width:19px;height:19px;display:block}.native-phone .native-greeting,.hero-device .native-greeting,.companion-device .native-greeting{margin:14px 0 12px;gap:7px;flex-shrink:0}.native-phone .native-greeting .heading{height:11px}.native-phone .true-coffee{padding:15px 15px 14px;flex-shrink:0;border-radius:15px}.native-phone .coffee-heading{font-size:18px;line-height:1.35;margin-top:12px}.native-phone .native-stamps{gap:8px;margin:16px 0 14px}.native-phone .native-stamps i{max-height:38px}.native-phone .native-stamps svg{width:18px;height:18px}.native-phone .native-card-meta{font-size:7px}.native-phone .native-reward{margin-top:11px;padding:11px 12px;min-height:47px;flex-shrink:0}.native-reward i>svg{display:block;width:20px;height:20px}.native-reward b>svg{display:block;width:13px;height:13px}.native-phone .native-qr{margin-top:11px;padding:11px;min-height:41px;flex-shrink:0}.native-qr>svg{width:17px;height:17px}.native-phone .native-help,.hero-device .native-help{padding:11px 1px;margin:0;gap:6px;flex-shrink:0}.native-phone .native-help .concealed{height:4px}.native-phone .native-bottom{margin: auto -15px 0;padding:9px 7px 5px;min-height:51px;flex-shrink:0}.native-nav-item i>svg{display:block;width:17px;height:17px}.native-phone .native-nav-item{gap:5px;padding:5px 2px}.native-phone .companion-content{padding-top:8px;padding-bottom:8px;flex:1;min-height:0}.companion-content>.heading{margin-top:10px}.native-phone .companion-tile{margin-top:12px}.native-phone .companion-tile>span:first-child{font-size:65px;line-height:1.7}.native-phone:before{content:'';position:absolute;left:-8px;top:100px;width:3px;height:55px;border-radius:3px;background:#252B2B}.native-phone:after{content:'';position:absolute;right:-8px;top:130px;width:3px;height:42px;border-radius:3px;background:#252B2B}.message-scene{padding-bottom:22px}.message-scene>.native-phone{transform:rotate(4deg)}.hero-device,.companion-device{box-shadow:12px 17px 0 #BDE0FA}@media(max-width:700px){.message-scene>.native-phone{transform:rotate(3deg) scale(.94);transform-origin:center center}.message-scene{min-height:650px}}

/* Illustrated explanation of reusable marketing foundations. */
.method-economics.economics-visual{display:block;padding-top:52px;margin-top:58px}.economics-intro{display:grid;grid-template-columns:1fr 1fr;gap:70px;align-items:center;margin-bottom:32px}.economics-intro .eyebrow{font-size:9px;margin-bottom:15px}.economics-intro h3{font-size:34px;line-height:1.28}.economics-intro>p{font-size:15px;line-height:1.8;max-width:460px}.foundation-scenes{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}.foundation-scenes figure{position:relative;padding:16px 17px 24px;border:1px solid #DEEFFC;background:#FAFBF8;border-radius:14px 14px 0 0}.foundation-scenes figure:after{content:'';position:absolute;width:1px;height:22px;left:50%;bottom:-22px;background:#92CBF6}.foundation-art{width:100%;height:auto;display:block;max-height:228px}.foundation-scenes figcaption{display:flex;align-items:flex-start;gap:11px;margin-top:10px;min-height:71px}.foundation-number{font-size:9px;width:23px;height:23px;border-radius:50%;border:1px solid #BDE0FA;display:grid;place-items:center;flex-shrink:0;color:var(--brand-foreground);margin-top:3px}.foundation-scenes h4,.expert-addition h4{font-family:'Rewarded Rounded','Segoe UI',sans-serif;font-size:18px;line-height:1.35;font-weight:600;letter-spacing:-.03em}.foundation-scenes figcaption p{font-size:12px;line-height:1.65;margin-top:7px}.foundation-base{position:relative;margin-top:21px;background:#2496ED;color:#FAFBF8;border-radius:7px;padding:23px 27px;display:flex;align-items:center;gap:19px}.foundation-base-mark{flex-shrink:0;width:43px;height:43px;border:1px solid #FFFFFF30;border-radius:9px;display:grid;place-items:center}.foundation-base-mark svg{display:block}.foundation-base strong{display:block;font-size:17px;font-weight:500}.foundation-base div>span{display:block;font-size:12px;color:#DEEFFC;margin-top:5px}.foundation-base-brand{margin-left:auto;font-family:'Rewarded Rounded','Segoe UI',sans-serif;font-size:27px;font-weight:800;letter-spacing:-2px;color:#DEEFFC}.expert-addition{display:flex;align-items:center;gap:22px;padding:28px 5px 0}.expert-addition-portrait{position:relative;width:85px;height:85px;flex-shrink:0}.expert-addition-portrait img{width:85px;height:85px;border-radius:50%;object-fit:cover;object-position:43% 45%;display:block;border:4px solid #FAFBF8}.expert-addition-portrait>span{position:absolute;right:0;bottom:0;display:grid;place-items:center;width:25px;height:25px;background:var(--green);border:3px solid #DEEFFC;border-radius:50%}.expert-addition>div:nth-child(2){max-width:560px}.expert-addition p{font-size:13px;line-height:1.7;margin-top:7px}.expert-addition .text-link{margin-left:auto;flex-shrink:0;font-size:11px;gap:8px}.expert-addition svg{display:block}@media(max-width:1000px){.economics-intro{gap:35px}.economics-intro h3{font-size:29px}.foundation-scenes{gap:12px}.foundation-scenes figure{padding:10px 12px 20px}.foundation-scenes h4{font-size:16px}.foundation-scenes figcaption{gap:8px;min-height:84px}.expert-addition{flex-wrap:wrap}.expert-addition>div:nth-child(2){flex:1}.expert-addition .text-link{margin-left:107px}.foundation-base-brand{font-size:24px}}
@media(max-width:600px){.method-economics.economics-visual{padding-top:35px;margin-top:38px}.economics-intro{grid-template-columns:minmax(0,1fr);gap:18px;margin-bottom:25px}.economics-intro h3{font-size:30px}.economics-intro>p{font-size:14px}.foundation-scenes{grid-template-columns:minmax(0,1fr);gap:16px}.foundation-scenes figure{padding:13px 20px 23px;border-radius:12px}.foundation-art{height:190px}.foundation-scenes figcaption{min-height:0;margin-top:4px;gap:12px}.foundation-scenes h4{font-size:19px}.foundation-scenes figcaption p{font-size:13px;max-width:225px}.foundation-scenes figure:after{height:17px;bottom:-17px;left:31px}.foundation-base{margin-top:16px;padding:20px 17px;gap:12px;align-items:flex-start}.foundation-base strong{font-size:16px;line-height:1.45}.foundation-base div>span{font-size:12px;line-height:1.7}.foundation-base-mark{width:33px;height:33px}.foundation-base-mark svg{width:21px;height:21px}.foundation-base-brand{display:none}.expert-addition{padding-top:25px;gap:14px;align-items:flex-start}.expert-addition-portrait,.expert-addition-portrait img{width:64px;height:64px}.expert-addition h4{font-size:19px}.expert-addition p{font-size:13px}.expert-addition .text-link{margin-left:78px;font-size:11px}}

/* Visual app journeys. */
.counter-flow{background:#DEEFFC;border-block:1px solid #DEEFFC}.counter-flow-grid{display:grid;grid-template-columns:1.12fr 1fr;gap:60px;align-items:center;margin-top:38px}.scan-photo{position:relative;min-width:0}.scan-photo>img{width:100%;height:430px;object-fit:cover;object-position:52% 50%;border-radius:14px;display:block}.scan-photo figcaption{display:flex;align-items:center;justify-content:center;gap:19px;position:absolute;bottom:20px;left:20px;right:20px;padding:13px 15px;background:#FAFBF8f2;border:1px solid #FFFFFF;border-radius:8px;font-size:10px;color:var(--brand-foreground);font-weight:500}.scan-photo figcaption>span{display:flex;align-items:center;gap:7px}.counter-steps{margin:0;padding:0;list-style:none}.counter-steps>li{display:flex;align-items:center;gap:17px;padding:25px 0;border-bottom:1px solid #BDE0FA}.counter-steps>li:first-child{padding-top:0}.counter-steps>li:last-child{padding-bottom:0;border:0}.counter-number{font:17px Georgia,serif;color:var(--brand-foreground);align-self:flex-start;line-height:1.5}.counter-steps li>div{flex:1;min-width:0}.counter-steps .flow-role{font-size:8px;font-weight:600;letter-spacing:1.1px;color:var(--brand-foreground);margin-bottom:7px}.counter-steps h3{font-size:22px;font-weight:500}.counter-steps li>div>p:not(.flow-role){font-size:13px;line-height:1.7;margin-top:8px}.counter-step-art{width:67px;height:77px;border-radius:12px;border:1px solid #DEEFFC;background:#FAFBF8;display:grid;place-items:center;color:var(--brand-foreground);flex-shrink:0}.counter-outcomes{display:flex;flex-wrap:wrap;align-items:center;gap:7px;margin-top:14px}.counter-outcomes>span{font-size:10px;font-weight:500;display:flex;align-items:center;gap:7px;border:1px solid #BDE0FA;background:#FAFBF8;border-radius:6px;padding:9px}.counter-outcomes b{font-size:10px;font-weight:400;color:#24608C}.counter-steps li>div>p.counter-qualifier{font-size:10px;margin-top:11px}.campaign-journey{background:#f0ede4;border-block:1px solid #e1dfd3}.journey-intro{display:grid;grid-template-columns:1.3fr .7fr;align-items:end;gap:50px}.journey-intro>p{font-size:15px;line-height:1.9;padding-bottom:5px}.campaign-journey-steps{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;list-style:none;margin:38px 0 0;padding:0}.campaign-journey-steps>li{min-width:0;position:relative}.campaign-journey-steps>li:not(:last-child):after{content:'→';position:absolute;top:105px;right:-22px;font-size:20px;color:var(--brand-foreground);z-index:1}.journey-image{background:#FAFBF8;border:1px solid #DEEFFC;border-radius:14px;padding:13px 12px 9px}.journey-art{display:block;width:100%;height:228px}.journey-caption{display:flex;gap:14px;padding:22px 2px 0}.journey-caption>span{font:17px Georgia,serif;color:var(--brand-foreground);flex-shrink:0;margin-top:3px}.journey-caption h3{font-size:20px;font-weight:500;line-height:1.4}.journey-caption p{font-size:12px;margin-top:7px;line-height:1.7}.journey-note{font-size:10px;text-align:center;margin-top:30px;color:#24608C}@media(max-width:1000px){.counter-flow-grid{gap:30px;grid-template-columns:1fr 1fr}.counter-steps h3{font-size:19px}.counter-step-art{width:54px;height:64px}.counter-step-art svg{width:35px;height:35px}.counter-steps>li{gap:12px}.counter-outcomes>span{font-size:9px}.journey-intro{gap:30px}.journey-intro h2{font-size:36px}.campaign-journey-steps{gap:20px}.journey-image{padding:7px}.journey-art{height:190px}.campaign-journey-steps>li:not(:last-child):after{right:-19px;top:85px}.journey-caption h3{font-size:18px}.journey-caption{gap:10px}}@media(max-width:700px){.counter-flow-grid{grid-template-columns:minmax(0,1fr);gap:33px}.scan-photo>img{height:320px;object-position:53% 50%}.counter-steps>li{gap:17px;padding:23px 0}.counter-steps h3{font-size:21px}.counter-step-art{width:64px;height:72px}.counter-outcomes>span{font-size:10px}.journey-intro{grid-template-columns:minmax(0,1fr);gap:19px}.journey-intro h2{font-size:36px}.journey-intro>p{font-size:14px}.campaign-journey-steps{grid-template-columns:minmax(0,1fr);gap:35px;margin-top:26px}.journey-image{padding:8px 18px}.journey-art{height:225px}.campaign-journey-steps>li:not(:last-child):after{content:'↓';right:18px;top:auto;bottom:-28px;font-size:21px}.journey-caption{padding:16px 2px 0;gap:13px}.journey-caption h3{font-size:22px}.journey-caption p{font-size:13px}.journey-note{text-align:left;font-size:10px;margin-top:25px}.scan-photo figcaption{gap:12px;left:13px;right:13px;bottom:14px;padding:11px 9px;font-size:10px}}

/* Readable sample content within the retained workspace structure. */
.readable-studio .wire-heading{padding:18px 18px;gap:10px}.builder-kicker{font-size:7px;letter-spacing:1.2px;color:#24608C}.readable-studio .wire-heading h3{font-size:23px;line-height:1.25;font-weight:500;margin-top:3px}.readable-studio .wire-body{grid-template-columns:76px minmax(0,1fr) 185px;min-height:390px}.readable-studio .wire-edit{padding:20px 15px}.readable-studio .wire-panel-heading{gap:5px;margin-bottom:17px}.readable-studio .wire-panel-heading strong{font-size:14px;font-weight:600;line-height:1.3}.readable-studio .wire-panel-heading>span{font-size:9px;color:var(--muted);line-height:1.6}.readable-studio .wire-templates{display:block}.readable-studio .wire-templates[hidden]{display:none}.readable-studio label{font-size:9px;line-height:1.5;margin-top:13px;font-weight:500}.readable-studio textarea{font-family:'Rewarded Rounded','Segoe UI',sans-serif;font-size:13px;line-height:1.6;min-height:0;resize:vertical;padding:10px;margin-top:6px;background:#FAFBF8;border-color:#BDE0FA;border-radius:5px;box-shadow:none;letter-spacing:0}.readable-studio #illustration-heading{font-weight:500;min-height:68px}.readable-studio #illustration-subheading{min-height:114px}.readable-studio .wire-member{padding:20px 12px}.live-preview-label{display:block;font-size:9px;font-weight:600;color:var(--brand-foreground);margin-bottom:13px}.readable-studio .wire-device{padding:12px 9px;border-radius:12px;box-shadow:0 5px 15px #252B2B07}.readable-studio .wire-device-head{justify-content:space-between;gap:5px;padding-bottom:11px;margin-bottom:12px}.readable-studio .wire-device-head>span{font-size:8px;font-weight:600}.preview-greeting{font-size:9px;line-height:1.6;display:block;margin-bottom:13px;color:var(--muted)}.readable-studio .wire-offer{padding:14px 11px;gap:0;background:#DEEFFC}.preview-offer-label{font-size:6px;letter-spacing:.9px;line-height:1.5;color:var(--brand-foreground)}.readable-studio .wire-offer h4{font-size:17px;line-height:1.25;font-weight:600;letter-spacing:-.5px;margin:11px 0 9px;overflow-wrap:anywhere}.readable-studio .wire-offer p{font-size:9px;line-height:1.65;color:#24608C;overflow-wrap:anywhere}.preview-offer-pill{display:inline-block;align-self:flex-start;font-size:7px;line-height:1.5;margin-top:14px;background:#DEEFFC;border-radius:4px;padding:5px 7px;color:var(--brand-foreground)}.preview-sample-note{font-size:7px;display:block;margin-top:12px;color:#24608C}.readable-studio .wire-footer{align-items:center}.readable-studio button.wire-button{height:28px;min-width:65px;width:auto;font-size:10px;padding:5px 15px;line-height:1.5;color:white;border:0}.readable-studio button.wire-button:disabled{opacity:.5;cursor:default}.readable-studio .wire-caption{font-size:8px}.readable-studio .wire-rail{gap:7px}.readable-studio .wire-step .step-label{width:28px}
@media(max-width:1100px) and (min-width:601px){.readable-studio .wire-body{grid-template-columns:82px minmax(0,1fr) 210px}.readable-studio .wire-offer h4{font-size:19px}.readable-studio .wire-offer p{font-size:10px}.readable-studio .wire-edit{padding:22px}.readable-studio textarea{font-size:15px}.readable-studio label{font-size:11px}}
@media(max-width:600px){.readable-studio .wire-body{grid-template-columns:38px minmax(0,1fr);min-height:0}.readable-studio .wire-rail{grid-row:1/3;gap:8px;padding:16px 3px}.readable-studio .wire-step{justify-content:center}.readable-studio .wire-step .step-label{display:none}.readable-studio .wire-edit{padding:18px 13px}.readable-studio .wire-heading{padding:15px 12px}.readable-studio .wire-heading h3{font-size:21px}.readable-studio .wire-heading .preview-tag{font-size:6px}.readable-studio .wire-panel-heading strong{font-size:14px}.readable-studio label{font-size:11px}.readable-studio textarea{font-size:16px;padding:10px}.readable-studio #illustration-heading{min-height:98px}.readable-studio #illustration-subheading{min-height:142px}.readable-studio .wire-member{grid-column:2;padding:17px 13px;border-left:0;border-top:1px solid var(--line)}.readable-studio .wire-device{max-width:225px;margin:auto;padding:14px}.live-preview-label{font-size:11px}.readable-studio .wire-device-head>span{font-size:10px}.preview-greeting{font-size:10px}.readable-studio .wire-offer{padding:18px 14px}.readable-studio .wire-offer h4{font-size:24px}.readable-studio .wire-offer p{font-size:12px}.preview-offer-label{font-size:7px}.preview-offer-pill{font-size:9px}.preview-sample-note{font-size:8px;text-align:center}.readable-studio button.wire-button{font-size:12px;min-width:72px;height:33px}.readable-studio .wire-caption{font-size:8px;flex-wrap:wrap;gap:6px}.readable-studio .wire-caption>span{margin-left:auto}}

/* Quietly stronger outcome-led band beneath the hero. */
.promise-strip.outcome-strip{display:block;padding:0;background:#DEEFFC;border-top:1px solid #DEEFFC;border-bottom:1px solid #DEEFFC}.outcome-strip-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));padding-top:28px;padding-bottom:28px;gap:26px}.outcome-strip-grid article{display:flex;align-items:flex-start;gap:15px;position:relative;padding-right:20px;min-width:0}.outcome-strip-grid article:not(:last-child):after{content:'';position:absolute;right:0;top:3px;bottom:3px;width:1px;background:#BDE0FA}.outcome-strip-icon{width:41px;height:41px;flex-shrink:0;display:grid;place-items:center;border-radius:11px;background:#FAFBF8;border:1px solid #DEEFFC;color:var(--brand-foreground)}.outcome-strip-icon svg{display:block}.outcome-strip-grid h2{font-family:'Rewarded Rounded','Segoe UI',sans-serif;font-size:16px;letter-spacing:-.035em;line-height:1.4;font-weight:600;margin:0;color:var(--deep)}.outcome-strip-grid p{font-size:11px;line-height:1.7;margin-top:6px;max-width:275px;color:#24608C}@media(max-width:1100px){.outcome-strip-grid{gap:19px;padding-top:25px;padding-bottom:25px}.outcome-strip-grid article{gap:12px;padding-right:15px}.outcome-strip-icon{width:35px;height:35px;border-radius:9px}.outcome-strip-icon svg{width:21px;height:21px}.outcome-strip-grid h2{font-size:15px}.outcome-strip-grid p{font-size:11px}}@media(max-width:700px){.outcome-strip-grid{grid-template-columns:minmax(0,1fr);gap:0;padding-top:8px;padding-bottom:8px}.outcome-strip-grid article{align-items:center;padding:17px 0;gap:15px}.outcome-strip-grid article:not(:last-child):after{height:1px;width:auto;left:50px;right:0;top:auto;bottom:0}.outcome-strip-icon{width:38px;height:38px}.outcome-strip-grid h2{font-size:16px}.outcome-strip-grid p{font-size:12px;line-height:1.6;margin-top:4px;max-width:none}}

/* Rewards and purpose-built marketing create possibilities, not a performance claim. */
.growth-story{background:#FAFBF8;overflow:hidden}.growth-intro{display:grid;grid-template-columns:1.4fr .6fr;gap:65px;align-items:end}.growth-intro>p{font-size:15px;line-height:1.85;max-width:315px;padding-bottom:5px}.growth-landscape{margin-top:50px;position:relative;border-radius:24px;background:#DEEFFC;padding:35px 38px 32px}.growth-branch{position:absolute;inset:0;width:100%;height:390px;pointer-events:none}.growth-scenes{list-style:none;margin:0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:36px;position:relative}.growth-scenes>li{min-width:0}.growth-art{height:345px;position:relative;display:flex;align-items:center;justify-content:center}.growth-caption{display:flex;gap:12px;border-top:1px solid #BDE0FA;padding-top:21px;margin-top:17px}.growth-caption>span{font:14px Georgia,serif;color:#24608C;padding-top:4px}.growth-caption h3{font-size:21px;font-weight:500;line-height:1.3}.growth-caption p{font-size:12px;line-height:1.7;margin-top:8px;max-width:260px}.growth-device{width:166px;height:343px;position:relative;border:4px solid #252B2B;border-radius:26px;background:#FAFBF8;padding:29px 10px 12px;box-shadow:8px 9px 0 #BDE0FA;transform:rotate(-5deg)}.growth-speaker{position:absolute;top:8px;left:50%;transform:translateX(-50%);height:9px;width:43px;border-radius:8px;background:#252B2B}.growth-device-header{display:flex;align-items:center;justify-content:space-between;border-bottom:1px solid #DEEFFC;padding-bottom:11px;color:var(--brand-foreground)}.growth-device-header .venue-logo{width:61px;height:14px}.growth-device-greeting{padding:13px 0;display:grid;gap:5px}.growth-device-greeting span{height:4px;background:#DEEFFC;width:75%;border-radius:3px}.growth-device-greeting span:last-child{width:50%}.growth-device .true-coffee{padding:12px 9px 10px;border-radius:10px;background:#2496ED;color:#FAFBF8}.growth-device .coffee-eyebrow{font-size:4px;letter-spacing:.5px}.growth-device .coffee-heading{display:block;font-size:11px;line-height:1.4;margin-top:7px;font-weight:600}.growth-device .native-stamps{gap:5px;margin:10px 0}.growth-device .native-stamps i{width:100%;height:auto;aspect-ratio:1}.growth-device .native-stamps svg{width:10px;height:10px}.growth-device .native-card-meta{font-size:4px}.growth-device-action{display:flex;gap:8px;align-items:center;padding:7px;margin-top:8px;border:1px solid #DEEFFC;background:#F4FAFE;border-radius:5px;font-size:12px;color:var(--brand-foreground)}.growth-device-action i{height:4px;background:#BDE0FA;flex:1;border-radius:3px}.growth-device-qr{display:flex;align-items:center;justify-content:center;gap:7px;margin-top:8px;padding:7px;background:#2496ED;color:#FAFBF8;border-radius:5px}.growth-device-qr i{width:47px;height:4px;border-radius:3px;background:#BDE0FA}.growth-device-qr svg{width:13px;height:13px}.growth-device-nav{display:flex;justify-content:space-around;border-top:1px solid #DEEFFC;margin-top:11px;padding-top:9px}.growth-device-nav i{width:13px;height:3px;border-radius:3px;background:#BDE0FA}.growth-orbit{position:absolute;bottom:33px;right:-5px;transform:rotate(3deg);background:#FAFBF8;border:1px solid #DEEFFC;border-radius:7px;padding:11px 15px;font:italic 17px Georgia,serif;color:var(--brand-foreground);box-shadow:0 8px 20px #252B2B0b}.growth-marketing{display:block;padding-top:18px}.growth-marketing>img{width:100%;height:203px;object-fit:cover;border-radius:12px;display:block}.growth-campaign{position:absolute;bottom:0;right:-9px;width:83%;transform:rotate(3deg);filter:drop-shadow(0 9px 13px #252B2B12)}.growth-campaign svg{display:block;width:100%;height:auto}.growth-campaign>span{display:block;text-align:center;font-size:9px;color:var(--brand-foreground);margin-top:9px}.growth-opportunity>img{width:100%;height:300px;object-fit:cover;object-position:50% 50%;border-radius:130px 130px 12px 12px;align-self:flex-start;margin-top:4px}.growth-possibility{position:absolute;bottom:0;left:10px;right:10px;background:#2496ED;color:#FAFBF8;border:3px solid #DEEFFC;border-radius:9px;padding:12px;display:flex;align-items:center;justify-content:center;gap:9px;font-size:10px;transform:rotate(-3deg)}.growth-possibility svg{flex-shrink:0;color:#F2ECCB}.growth-footer{display:flex;align-items:center;justify-content:space-between;gap:25px;margin-top:27px;padding:0 5px}.growth-footer p{font-size:13px;line-height:1.7}.growth-footer strong{font-family:'Rewarded Rounded','Segoe UI',sans-serif;font-size:19px;font-weight:500;color:var(--brand-foreground);letter-spacing:-.03em}.growth-footer .text-link{font-size:13px}
@media(max-width:1050px){.growth-intro{grid-template-columns:1.3fr .7fr;gap:35px}.growth-intro h2{font-size:38px}.growth-landscape{padding:28px 25px}.growth-scenes{gap:23px}.growth-caption{gap:9px}.growth-caption h3{font-size:18px}.growth-caption p{font-size:11px}.growth-orbit{font-size:14px;right:-9px;padding:10px}.growth-campaign{width:95%}.growth-opportunity>img{height:280px}.growth-possibility{left:0;right:0;font-size:9px;padding:10px;gap:6px}.growth-possibility svg{width:20px}.growth-marketing>img{height:190px}}
@media(max-width:700px){.growth-intro{grid-template-columns:minmax(0,1fr);gap:22px}.growth-intro h2{font-size:36px}.growth-intro>p{font-size:14px;max-width:340px}.growth-landscape{margin-top:30px;padding:25px 22px;border-radius:17px}.growth-scenes{grid-template-columns:minmax(0,1fr);gap:35px}.growth-branch{display:none}.growth-art{height:300px;max-width:320px;margin:auto}.growth-loyalty{height:350px}.growth-device{transform:rotate(-5deg)}.growth-orbit{right:0;bottom:25px;font-size:17px}.growth-caption{margin-top:20px;padding-top:17px;gap:12px}.growth-caption h3{font-size:22px}.growth-caption p{font-size:13px;max-width:none}.growth-marketing{padding-top:0;height:285px}.growth-marketing>img{height:205px}.growth-campaign{width:75%;right:0;bottom:0}.growth-campaign>span{font-size:10px}.growth-opportunity{height:310px}.growth-opportunity>img{height:285px;max-width:285px}.growth-possibility{left:7px;right:7px;font-size:11px;padding:12px;bottom:0}.growth-possibility svg{width:24px}.growth-footer{align-items:flex-start;flex-direction:column;gap:19px;margin-top:23px}.growth-footer p{font-size:12px}.growth-footer strong{font-size:21px}.growth-footer .text-link{font-size:13px}}

.revenue-moment{background:#2496ED;border:1px solid #2496ED;color:#FAFBF8}.revenue-visual{position:relative;min-width:0;width:100%}.revenue-art{display:block;width:100%;overflow:visible}

/* Inline looping illustration, paused outside the active viewport. */
.growth-intro{grid-template-columns:minmax(0,1.5fr) minmax(260px,.75fr);align-items:center;gap:50px}.growth-intro-copy>p:not(.eyebrow){font-size:15px;line-height:1.85;max-width:590px;margin-top:23px}.revenue-moment.revenue-inline{display:block;margin:0;padding:17px 15px 12px;border-radius:15px;max-width:390px;width:100%;justify-self:end}.revenue-inline .revenue-visual{max-width:none}.revenue-inline .revenue-art{height:auto;aspect-ratio:2.1}.revenue-moment.has-motion .revenue-rise{stroke-dasharray:400;animation:revenue-rise-cycle 6s ease infinite both;animation-play-state:paused}.revenue-moment.has-motion .revenue-arrow,.revenue-moment.has-motion .revenue-money,.revenue-moment.has-motion .revenue-spark{animation:revenue-symbol-cycle 6s ease infinite both;animation-play-state:paused}.revenue-moment.has-motion.is-active .revenue-coin,.revenue-moment.has-motion.is-active .revenue-rise,.revenue-moment.has-motion.is-active .revenue-arrow,.revenue-moment.has-motion.is-active .revenue-money,.revenue-moment.has-motion.is-active .revenue-spark{animation-play-state:running}@keyframes revenue-rise-cycle{0%,25%{opacity:0;stroke-dashoffset:400}56%,82%{opacity:1;stroke-dashoffset:0}94%,100%{opacity:0;stroke-dashoffset:0}}@keyframes revenue-symbol-cycle{0%,50%{opacity:0}65%,82%{opacity:1}94%,100%{opacity:0}}
@keyframes revenue-coin-cycle-0{0%,3.0%{opacity:0;transform:translateY(-35px)}6.0%{opacity:1;transform:translateY(-8px)}12.0%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(1)>.revenue-coin{animation:revenue-coin-cycle-0 6s ease infinite both;animation-play-state:paused}@keyframes revenue-coin-cycle-1{0%,5.5%{opacity:0;transform:translateY(-35px)}8.5%{opacity:1;transform:translateY(-8px)}14.5%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(2)>.revenue-coin{animation:revenue-coin-cycle-1 6s ease infinite both;animation-play-state:paused}@keyframes revenue-coin-cycle-2{0%,8.0%{opacity:0;transform:translateY(-35px)}11.0%{opacity:1;transform:translateY(-8px)}17.0%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(3)>.revenue-coin{animation:revenue-coin-cycle-2 6s ease infinite both;animation-play-state:paused}@keyframes revenue-coin-cycle-3{0%,10.5%{opacity:0;transform:translateY(-35px)}13.5%{opacity:1;transform:translateY(-8px)}19.5%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(4)>.revenue-coin{animation:revenue-coin-cycle-3 6s ease infinite both;animation-play-state:paused}@keyframes revenue-coin-cycle-4{0%,13.0%{opacity:0;transform:translateY(-35px)}16.0%{opacity:1;transform:translateY(-8px)}22.0%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(5)>.revenue-coin{animation:revenue-coin-cycle-4 6s ease infinite both;animation-play-state:paused}@keyframes revenue-coin-cycle-5{0%,15.5%{opacity:0;transform:translateY(-35px)}18.5%{opacity:1;transform:translateY(-8px)}24.5%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(6)>.revenue-coin{animation:revenue-coin-cycle-5 6s ease infinite both;animation-play-state:paused}@keyframes revenue-coin-cycle-6{0%,18.0%{opacity:0;transform:translateY(-35px)}21.0%{opacity:1;transform:translateY(-8px)}27.0%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(7)>.revenue-coin{animation:revenue-coin-cycle-6 6s ease infinite both;animation-play-state:paused}@keyframes revenue-coin-cycle-7{0%,20.5%{opacity:0;transform:translateY(-35px)}23.5%{opacity:1;transform:translateY(-8px)}29.5%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(8)>.revenue-coin{animation:revenue-coin-cycle-7 6s ease infinite both;animation-play-state:paused}@keyframes revenue-coin-cycle-8{0%,23.0%{opacity:0;transform:translateY(-35px)}26.0%{opacity:1;transform:translateY(-8px)}32.0%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(9)>.revenue-coin{animation:revenue-coin-cycle-8 6s ease infinite both;animation-play-state:paused}@keyframes revenue-coin-cycle-9{0%,25.5%{opacity:0;transform:translateY(-35px)}28.5%{opacity:1;transform:translateY(-8px)}34.5%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(10)>.revenue-coin{animation:revenue-coin-cycle-9 6s ease infinite both;animation-play-state:paused}@keyframes revenue-coin-cycle-10{0%,28.0%{opacity:0;transform:translateY(-35px)}31.0%{opacity:1;transform:translateY(-8px)}37.0%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(11)>.revenue-coin{animation:revenue-coin-cycle-10 6s ease infinite both;animation-play-state:paused}@keyframes revenue-coin-cycle-11{0%,30.5%{opacity:0;transform:translateY(-35px)}33.5%{opacity:1;transform:translateY(-8px)}39.5%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(12)>.revenue-coin{animation:revenue-coin-cycle-11 6s ease infinite both;animation-play-state:paused}@keyframes revenue-coin-cycle-12{0%,33.0%{opacity:0;transform:translateY(-35px)}36.0%{opacity:1;transform:translateY(-8px)}42.0%,82%{opacity:1;transform:translateY(0)}94%,100%{opacity:0;transform:translateY(0)}}.revenue-moment.has-motion .revenue-art>g:nth-of-type(13)>.revenue-coin{animation:revenue-coin-cycle-12 6s ease infinite both;animation-play-state:paused}
@media(max-width:1050px){.growth-intro{gap:30px;grid-template-columns:minmax(0,1.35fr) minmax(250px,.8fr)}.growth-intro-copy>p:not(.eyebrow){font-size:14px}.revenue-moment.revenue-inline{padding:15px 10px 10px}}
@media(max-width:700px){.growth-intro{grid-template-columns:minmax(0,1fr);gap:26px}.growth-intro-copy>p:not(.eyebrow){margin-top:20px;font-size:14px}.revenue-moment.revenue-inline{justify-self:start;max-width:360px;padding:15px 12px 11px}}
@media(prefers-reduced-motion:reduce){.revenue-moment.has-motion .revenue-coin,.revenue-moment.has-motion .revenue-rise,.revenue-moment.has-motion .revenue-arrow,.revenue-moment.has-motion .revenue-money,.revenue-moment.has-motion .revenue-spark{animation:none!important;opacity:1!important;transform:none!important;stroke-dashoffset:0!important}}

.revenue-moment.has-motion.is-active .revenue-art>g:nth-of-type(n)>.revenue-coin{animation-play-state:running}

/* Unframed revenue illustration on the page background. */
.revenue-moment.revenue-inline{background:transparent;border:0;border-radius:0;padding:0;box-shadow:none}

:root{--brand-primary:#2496ED;--brand-foreground:#24608C;--green:#2496ED;--deep:#25465C;--cream:#FAFBF8;--ink:#252B2B;--muted:#4D5A60;--line:#D6DDDA;--sage:#DEEFFC;--lime:#F2ECCB}
body{font-kerning:normal;font-synthesis:none}h1,h2{font-weight:400;letter-spacing:-.015em}h3,h4{font-weight:500;letter-spacing:0}em{font-style:normal;color:var(--brand-foreground)}
.eyebrow,.text-link:hover,.feature-icon,.brief-sheet>div>span,.steps article>span,summary:after,.benefit-list article>span{color:var(--brand-foreground)}
.button,.button.small,.submit,.campaign-tabs button[aria-selected=true],.wire-next,.sample-next{background:var(--brand-primary);color:var(--ink)}.button:hover,.wire-next:hover,.sample-next:hover{background:var(--deep);color:white}
.brand{letter-spacing:0;line-height:1;display:inline-flex;align-items:center;flex-shrink:0}.brand img{display:block;width:220px;height:auto}.wire-workspace .brand{display:block;margin:2px 0 24px}.wire-workspace .brand img{width:42px;height:38px;object-fit:contain}
header{gap:24px}header .brand{padding:8px 0}footer .brand img{width:200px}.foundation-base-brand img{width:200px;height:auto;display:block}.notification-icon{display:grid;place-items:center;width:48px;min-width:48px;height:45px;padding:5px;background:var(--ink);border-radius:10px;letter-spacing:0}.notification-icon img{width:35px;height:32px;object-fit:contain}
.native-brand img,.native-symbol img,.native-logo img{max-width:42px;max-height:34px;display:block}.demo-section .eyebrow,.demo-section em{color:var(--lime)}.demo-section p,.demo-process{color:#FAFBF8}.demo-section form p,.demo-section .privacy-note,.demo-section #form-status{color:var(--muted)}.demo-section form .button{color:var(--ink)}.demo-section form .button:hover{color:white}
.consent span{color:#4D5A60}.native-stamp.filled,.wire-stamp.filled{color:var(--ink)}.outcome-icon{color:var(--brand-foreground)}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible,summary:focus-visible{outline-color:var(--brand-foreground)}
@media(max-width:600px){header{padding:18px 23px;gap:12px;flex-wrap:wrap}header .brand img{width:200px}header .button.small{padding:10px 12px;font-size:12px}footer .brand img{width:200px}.wire-workspace .brand img{width:29px;height:27px}h1{font-size:clamp(40px,10.8vw,58px)}}

/* Blue edition contrast roles. Primary remains the identity accent. */
:root{--action-blue:#24608C;--action-hover:#25465C;--muted:#4D5A60}
.button,.button.small,.submit,.demo-section form .button,.wire-next,.sample-next,.readable-studio button.wire-button{background:var(--action-blue);color:#FFFFFF;border:1px solid var(--action-blue);font-size:14px;font-weight:600;min-height:46px;letter-spacing:.01em}
.button:hover,.button.small:hover,.submit:hover,.demo-section form .button:hover,.wire-next:hover,.sample-next:hover,.readable-studio button.wire-button:hover{background:var(--action-hover);border-color:var(--action-hover);color:#FFFFFF}
.button:active,.readable-studio button.wire-button:active{background:#252B2B;color:#FFFFFF}
.button span{color:inherit}.text-link{color:var(--brand-foreground);border-bottom-color:var(--brand-foreground)}
.native-phone .true-coffee,.growth-device .true-coffee,.growth-possibility{background:var(--action-blue);color:#FFFFFF}
.foundation-base{background:var(--deep);color:#FFFFFF}.foundation-base div>span{color:#DEEFFC}
.native-qr{background:#DEEFFC;color:var(--brand-foreground);border:1px solid #92CBF6}
.growth-device-qr{background:var(--action-blue);color:white}
.wire-step[aria-current=step]>span:first-child,.campaign-tabs button[aria-selected=true]{background:var(--action-blue);color:white;border-color:var(--action-blue)}
.hero-note,.counter-photo-label,.flow-role,.counter-number,.journey-caption>span,.live-preview-label,.preview-offer-label,.preview-offer-pill,.readable-studio .studio-note span,.foundation-number,.expertise-areas>span{color:var(--brand-foreground)}
.campaign-journey{background:#F4FAFE;border-color:#BDE0FA}.expert-section{background:#FFFFFF}
input,textarea,select{border-color:#657B8A}input::placeholder,textarea::placeholder{color:var(--muted);opacity:1}
.consent span,.demo-section form p,.demo-section .privacy-note,.demo-section #form-status{color:var(--muted)}
a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible,summary:focus-visible{outline:3px solid #2496ED;outline-offset:4px}
.readable-studio button.wire-button{min-height:36px;height:auto;font-size:12px}
@media(max-width:600px){header .button.small,.hero-actions .button,.expert-copy .button,.submit{font-size:14px;min-height:46px}}

.hero-actions .button,.expert-copy .button,header .button.small{font-size:14px}.hero-actions .text-link{font-size:14px}

/* Local structure comparison. Original imagery and system illustrations retained. */
.rewards-combined .counter-flow-grid{margin-top:34px}.welcome-join{display:flex;gap:19px;align-items:center;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:23px 0;margin-top:35px;max-width:820px}.welcome-join>span{color:var(--green);background:#DEEFFC;border:1px solid #BDE0FA;padding:15px;border-radius:12px;flex-shrink:0}.welcome-join svg{display:block;width:32px;height:32px}.welcome-join h3{font-size:20px;font-weight:500}.welcome-join p{font-size:13px;margin-top:7px;line-height:1.75}.growth-intro-copy>p.growth-expertise{font-size:12px;line-height:1.8;color:#4D5A60;padding-top:15px;border-top:1px solid #BDE0FA;margin-top:19px;max-width:530px}.comparison-economics{background:#DEEFFC;border-block:1px solid #BDE0FA}.comparison-economics .section{padding-top:75px;padding-bottom:75px}.comparison-economics .economics-intro{grid-template-columns:1.05fr 1fr;gap:60px;margin-bottom:30px}.comparison-economics h2{font-size:38px}.comparison-economics .economics-intro>p{max-width:none}.comparison-economics .foundation-base{margin-top:0}.comparison-economics .foundation-base div>span{font-size:13px}.journey-intro h2{max-width:610px}.rewards-combined .scan-photo>img{height:390px}@media(max-width:700px){.welcome-join{align-items:flex-start;gap:13px;padding:20px 0}.welcome-join>span{padding:11px}.welcome-join h3{font-size:19px}.welcome-join p{font-size:12px}.comparison-economics .economics-intro{grid-template-columns:minmax(0,1fr);gap:22px}.comparison-economics h2{font-size:33px}.comparison-economics .section{padding-top:60px;padding-bottom:60px}.rewards-combined .scan-photo>img{height:310px}.growth-intro-copy>p.growth-expertise{font-size:12px}.journey-intro h2{font-size:34px}}

/* Growth opportunity stays concise; foundations diagram explains the system. */
.growth-story>.section{padding-top:78px;padding-bottom:78px}.comparison-economics .foundation-base{margin-top:21px}@media(max-width:700px){.growth-story>.section{padding-top:60px;padding-bottom:60px}.comparison-economics .foundation-base{margin-top:16px}}

/* Proposed layout contrast roles. */
.welcome-join>span{color:var(--brand-foreground)}.growth-expertise{color:var(--muted)}.demo-section .demo-process{color:#FAFBF8}.demo-section .demo-process strong{color:#FFFFFF}

/* Two typography roles: character at display sizes, clarity for reading and UI. */
:root{--font-text:"Inter","Segoe UI",Arial,sans-serif;--font-display:"Rewarded Rounded","Inter",sans-serif}
body{font-family:var(--font-text);font-weight:400;font-size:16px;line-height:1.7;font-optical-sizing:auto;letter-spacing:0;font-synthesis:none}
h1,h2{font-family:var(--font-display);font-weight:500;letter-spacing:-.012em;line-height:1.18}
h1 em,h2 em{font-family:inherit;font-weight:inherit}
h3,h4{font-family:var(--font-text);font-weight:600;letter-spacing:-.015em;line-height:1.4}
.outcome-strip-grid h2,dialog h2{font-family:var(--font-text);font-weight:600;letter-spacing:-.015em}
nav{font-size:14px;font-weight:500}.button,.button.small,.submit,.hero-actions .button,.expert-copy .button,header .button.small{font-family:var(--font-text);font-size:14px;font-weight:600;letter-spacing:0}
input,textarea,select,.readable-studio textarea{font-family:var(--font-text);font-size:16px;line-height:1.6;letter-spacing:0}
label{font-size:13px}.eyebrow{font-family:var(--font-text);font-weight:600}.text-link,summary{font-family:var(--font-text)}
.consent span,.privacy-note,.form-foot,footer p,footer>span{font-size:12px;line-height:1.7}
.true-coffee .coffee-heading,.foundation-scenes h4,.expert-addition h4{font-family:var(--font-text);letter-spacing:-.015em;font-weight:600}
.hero-app-label strong{font-family:var(--font-text);font-style:normal;font-size:22px;font-weight:600;letter-spacing:-.025em;line-height:1.35}
.counter-number,.journey-caption>span,.growth-caption>span{font-family:var(--font-text);font-variant-numeric:tabular-nums;font-weight:500}

input,textarea,select{font-weight:400}.lead{font-size:16px}

.hero .lead{font-size:16px}

/* Clearly defined system illustrations and neutral editing controls. */
.growth-campaign>svg>rect:first-child,
.campaign-journey-steps>li:first-child .journey-art>g>rect:first-child,
.foundation-scenes>figure:nth-child(3) .foundation-art>g>rect:first-child{stroke:var(--deep);stroke-width:2}
.growth-campaign>span{color:var(--ink)}
.readable-studio textarea{border-color:var(--line)}
.readable-studio .wire-device{border:2px solid var(--deep)}

.form-security{margin-top:20px;min-height:65px;max-width:100%}.form-security iframe{max-width:100%}.submit:disabled{opacity:.65;cursor:wait}

/* Sticky navigation and a focused, two-step enquiry dialog. */
html{scroll-padding-top:calc(var(--nav-height,110px) + 20px)}
header{position:sticky;top:0;z-index:50;background:var(--cream);box-shadow:0 1px 0 var(--line)}
html.enquiry-open{overflow:hidden}
.back-to-top{position:fixed;right:24px;bottom:24px;z-index:40;width:42px;height:42px;border:1px solid var(--line);border-radius:50%;background:var(--cream);color:var(--deep);font-size:23px;display:grid;place-items:center;box-shadow:0 3px 14px #252B2B0d;transition:background .2s,color .2s}
.back-to-top[hidden]{display:none}.back-to-top:hover{background:var(--deep);color:white}
.demo-grid>.enquiry-invite{background:var(--cream);border-radius:14px;padding:38px;color:var(--ink)}.enquiry-invite h3{font-size:25px;max-width:360px}.demo-grid>.enquiry-invite>p{color:var(--muted);margin-top:19px;font-size:15px;max-width:none}.enquiry-invite .button{margin-top:26px}.demo-grid>.enquiry-invite>.invite-note{font-size:12px;margin-top:18px}
.enquiry-dialog{width:calc(100% - 24px);max-width:640px;max-height:calc(100dvh - 32px);padding:0;overflow-y:auto;overscroll-behavior:contain;border:1px solid var(--line);border-radius:16px;box-shadow:0 24px 90px #252B2B38}
.enquiry-dialog-top{position:sticky;top:0;z-index:2;padding:28px 32px 22px;background:var(--cream);border-bottom:1px solid var(--line)}.enquiry-dialog-top .eyebrow{font-size:10px;margin:0 42px 9px 0}.enquiry-dialog h2{font-family:var(--font-text);font-size:28px;letter-spacing:-.025em;line-height:1.3;font-weight:600}
.enquiry-close{position:absolute;right:17px;top:15px;width:38px;height:38px;border:1px solid var(--line);border-radius:50%;background:transparent;color:var(--ink);font-size:25px;line-height:1}.enquiry-close:hover{background:var(--sage)}
.enquiry-progress{display:flex;gap:20px;padding:0;margin:22px 0 0;list-style:none}.enquiry-progress li{display:flex;gap:8px;align-items:center;font-size:12px;color:var(--muted);line-height:1.4}.enquiry-progress li>span{width:25px;height:25px;display:grid;place-items:center;border:1px solid #657B8A;border-radius:50%;font-size:11px;flex-shrink:0}.enquiry-progress [aria-current=step]{color:var(--deep);font-weight:600}.enquiry-progress [aria-current=step]>span{background:var(--deep);border-color:var(--deep);color:white}
.enquiry-dialog #demo-form{padding:26px 32px 30px;background:transparent;border:0;box-shadow:none;border-radius:0}.enquiry-step{border:0;padding:0;margin:0;min-width:0}.enquiry-step[hidden],#enquiry-success[hidden]{display:none}
.enquiry-dialog label{font-family:var(--font-text);font-size:13px;color:var(--ink);font-weight:500;display:block;margin-top:18px}.enquiry-dialog .enquiry-step>label:first-of-type,.enquiry-dialog .form-row:first-of-type label{margin-top:0}.enquiry-dialog label>span{font-weight:400;color:var(--muted)}
.enquiry-dialog .form-row{display:grid;grid-template-columns:1fr 1fr;gap:16px;margin-bottom:19px}.enquiry-dialog input,.enquiry-dialog select,.enquiry-dialog textarea{font-family:var(--font-text);font-size:16px;font-weight:400;border:1px solid #657B8A;background:white;line-height:1.6}.enquiry-dialog textarea{min-height:130px}.enquiry-dialog .phone-help{font-size:12px;margin:0 0 17px;color:var(--muted)}
.enquiry-dialog .privacy-note,.enquiry-dialog .form-foot{font-size:12px;color:var(--muted);line-height:1.7;margin:15px 0}.enquiry-dialog #security-status{margin:8px 0 18px}.enquiry-dialog #form-status{font-size:13px;color:var(--deep);margin:18px 0 0;line-height:1.7}.enquiry-dialog #form-status:empty{display:none}
.enquiry-next{width:100%;margin-top:25px}.enquiry-actions{display:flex;gap:12px;align-items:center;margin-top:18px}.enquiry-actions .submit{flex:1;width:auto}.button-secondary{min-height:49px;padding:12px 20px;border:1px solid #657B8A;border-radius:6px;background:transparent;color:var(--ink);font-family:var(--font-text);font-size:14px;font-weight:600}.button-secondary:hover{background:var(--sage)}
.visually-hidden{position:absolute;width:1px;height:1px;overflow:hidden;clip-path:inset(50%);white-space:nowrap}.enquiry-dialog #enquiry-success p{font-size:16px;margin:0 0 24px;color:var(--muted)}
@media(max-width:600px){header{padding:12px 16px;gap:10px;flex-wrap:nowrap}header .brand img{width:clamp(120px,39vw,160px)}header .button.small{font-size:12px;padding:10px 12px;min-height:42px;gap:10px;white-space:nowrap}.back-to-top{right:16px;bottom:18px;width:39px;height:39px}.demo-grid>.enquiry-invite{padding:28px}.enquiry-dialog-top{padding:23px 24px 19px}.enquiry-dialog h2{font-size:25px}.enquiry-dialog #demo-form{padding:22px 24px 25px}.enquiry-progress{gap:16px}.enquiry-progress li{font-size:11px}.enquiry-progress li>span{width:23px;height:23px}.enquiry-dialog .form-row{grid-template-columns:1fr;gap:18px}.enquiry-dialog .form-row label{margin-top:0}.enquiry-dialog .form-security{min-height:65px}}